Analysis and assessment of innovation in a large pharmacy network
DOI:
https://doi.org/10.70597/9530kf04Palabras clave:
Innovation, Innovation radar, Dimensions of innovation, Innovation managementResumen
Innovation has played a central and strategic role in global business operations, recognized as an essential component for fostering competitive differentiation in the market. This demand for distinction through innovation has driven research into the true concept of innovation and the development of strategies based on this principle. Any process of change that generates improvements in processes or products, whether goods or services, can be considered innovation, distinguishing itself from invention by being applicable to a real need, feasible for production, and capable of being transferred to the economy. To enhance the level of innovation in a company, it is crucial to understand its innovation strategy and its level of maturity in innovating. This study adopts a single case study methodology, utilizing a qualitative and descriptive approach through the application of questionnaires and interviews with managers. One way to understand the degree of innovation is by applying the Innovation Radar method, a framework composed of 12 dimensions. The objective of this study is to apply the Innovation Radar to analyze and assess the level of innovation in a sector within a large pharmaceutical network. As a result, the Innovation Radar identified that there are innovative proposals and initiatives, especially in the “offering” and “presence” dimensions, but with difficulties in “platform”, “networking”, and “supply chain” aspects. The sector was classified as an occasional innovator, as shown in the overall results of the twelve dimensions.
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