A ordem do olhar: sentidos da imagem no discurso político televisivo brasileiro

Abstract

This article presents doctoral research (defended in 2014) which, in light of French Discourse Analysis (DA) theory, proposes to study the effects of meaning of images in political discourse broadcast on television during the Free Electoral Propaganda Time slots – HGPE – from 1989 to 2010. Methodologically, we selected sequences from the electoral time slots of that period in which it was possible to observe some relationship with the feelings: faith, hope, indignation, and fear, given the observation that television broadcasts of current political discourse have become more sophisticated and dramatized, revealing the professionalism of television production for this segment. We seek to verify the functioning of the image element in the formation of the effects of meaning that can be observed in the electoral campaign, considering the construction of an utterance that is realized through the combination of the verb (oral and written) with the image. Our working hypothesis considers that the effects of meaning operated by the image on television construct a direction of the gaze.