Impact of the COVID-19 Pandemic and Streaming Series on Folklore Interest: Tracking Internet interest on Brazilian Folklore Legends as a Backdrop
DOI:
https://doi.org/10.70597/vozes.v12i25.1191Palabras clave:
Google Trends, Brazil, Coronavirus, myths, streaming platformsResumen
This study investigates the influence of the COVID-19 pandemic on online interest in Brazilian folklore using Google Trends data from January 2018 to December 2022, providing valuable insights into the evolving interplay among technology, culture, and human behavior. Our analysis unveils distinct regional and seasonal trends in the relative search volume for Brazilian myths/legends, with heightened interest noted in the North and Northeast regions and a peak in August, coinciding with Brazil's "Folklore Day." Unexpectedly, during the pandemic years (2020 and 2021), a decline occurred in folklore-related searches, possibly linked to limited internet access among specific demographics and challenges in adapting to online education. A notable surge in search volume occurred in February 2021 for myths/legends featured in the Netflix series "Invisible City," underscoring the impact of streaming platforms on online search behavior. Our findings emphasize the significance of folklore as a cultural identifier and its vulnerability to external factors, including technological shifts and pandemics. While specifically focusing on Brazilian folklore in our investigation, further research is warranted to assess analogous influences on folklore interests in diverse global cultural contexts
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