Analysis and assessment of innovation in a large pharmacy network

Authors

  • Hugo Sindeaux Peixoto Federal University of Ceará image/svg+xml
  • Lucelindo Dias Ferreira Junior Reis Federal University of Ceará image/svg+xml
  • Joanderson de Almeida Reis Ferreira Instituto Federal de Educação, Ciência e Tecnologia do Ceará image/svg+xml

DOI:

https://doi.org/10.70597/9530kf04

Keywords:

Innovation, Innovation radar, Dimensions of innovation, Innovation management

Abstract

Innovation has played a central and strategic role in global business operations, recognized as an essential component for fostering competitive differentiation in the market. This demand for distinction through innovation has driven research into the true concept of innovation and the development of strategies based on this principle. Any process of change that generates improvements in processes or products, whether goods or services, can be considered innovation, distinguishing itself from invention by being applicable to a real need, feasible for production, and capable of being transferred to the economy. To enhance the level of innovation in a company, it is crucial to understand its innovation strategy and its level of maturity in innovating. This study adopts a single case study methodology, utilizing a qualitative and descriptive approach through the application of questionnaires and interviews with managers. One way to understand the degree of innovation is by applying the Innovation Radar method, a framework composed of 12 dimensions. The objective of this study is to apply the Innovation Radar to analyze and assess the level of innovation in a sector within a large pharmaceutical network. As a result, the Innovation Radar identified that there are innovative proposals and initiatives, especially in the “offering” and “presence” dimensions, but with difficulties in “platform”, “networking”, and “supply chain” aspects. The sector was classified as an occasional innovator, as shown in the overall results of the twelve dimensions.

Author Biographies

  • Hugo Sindeaux Peixoto, Federal University of Ceará

    Bacharel em Engenharia de Produção - Universidade Federal do Ceará

  • Lucelindo Dias Ferreira Junior Reis, Federal University of Ceará

    Professor do Magistério Superior no curso de Engenharia de Produção da Universidade Federal do Ceará (UFC), Campus Russas. Docente Permanente do Mestrado Profissional em Avaliação de Políticas Públicas (MAPP/UFC). Doutor e Mestre em Engenharia de Produção pela Escola de Engenharia de São Carlos (EESC), Universidade de São Paulo (USP). Graduado em Engenharia de Produção Mecânica pela Universidade Federal do Ceará (UFC). Pesquisador nas áreas de Políticas Públicas, Ergonomia, Saúde do Trabalhador e Educação em Engenharia.

  • Joanderson de Almeida Reis Ferreira, Instituto Federal de Educação, Ciência e Tecnologia do Ceará

    Mestre em Ensino de Ciências e Matemática - Instituto Federal de Educação, Ciência e Tecnologia do Ceará; Especialista em Matemática, suas tecnologias e o mundo do trabalho - Universidade Federal do Piauí; Graduado em Licenciatura em Matemática - Universidade de Uberaba; Atuou como monitor de Cálculo Diferencial e Integral I e foi bolsista do Programa Institucional de Bolsas de Iniciação à Docência - PIBID/CAPES. Possui experiência no magistério da Educação Básica - Ensino Fundamental (anos finais) e Ensino Médio. Seus interesses e áreas de pesquisa incluem Didática, Didática da Matemática, Educação Matemática e Metodologia da Pesquisa Científica.

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Published

2026-05-31

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Vol. 13 No. 1 (2026): In Press: International Journal of Geoscience, Engineering and Technology

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How to Cite

“Analysis and assessment of innovation in a large pharmacy network” (2026) International Journal of Geoscience, Engineering and Technology, 13(1), pp. 1–15. doi:10.70597/9530kf04.